Privacy Protection - Personal Data Processing

PURTEX s.r.o.
Ústecká 103, 250 66 Zdiby
Company ID: 28208021

General Information on Personal Data Processing

The operator of the website is responsible for the processing of personal data in accordance with the regulation of the European Parliament and Council (EU) 2016/679, of 27 April 2016 on the protection of natural persons in the processing of personal data and on the free movement of such data (hereinafter referred to as GDPR).

1. Data subject - buyer/visitor of the website, operator - operator of the online store.

2. Recipients of personal data: PPL s.r.o. - courier company, Mepatek s.r.o. - website service and development, Sun Marketing - processing of marketing activities.

3. The data subject is obliged to provide true and current personal data. The rights of the data subject are regulated in Chapter 3 of the GDPR. This includes, for example, the right to lodge a complaint with a supervisory authority, the right to object to processing, the right to request access to personal data concerning the data subject, the right to rectification or erasure, and the right to restrict the processing of personal data, as well as the right to data portability.

Processing of Personal Data for the Purpose of Order Fulfillment

1. Purposes of processing personal data: issuing tax documents, contacting the customer regarding the order, fulfilling the contract.

2. Legal basis for the processing of personal data: a) The processing of personal data (name, surname, title, street and number, postal code, city) is necessary according to a special regulation or international treaty binding the Czech Republic, especially according to the Value Added Tax Act. b) The processing of personal data (email, telephone contact) is necessary for the fulfillment of the contract.

3. Retention period of personal data - according to the law specified in the legal basis.

Processing of Personal Data for the Purpose of Sending Marketing Information

For the processing of personal data for the purpose of sending marketing information, the general information on the processing of personal data mentioned above applies, as well as:

1. Purposes of processing personal data: sending marketing information, providing services, personalizing advertisements, traffic analysis, adwords, google analytics.

2. Legal basis for the processing of personal data: Article 6 (1) (a) GDPR - the data subject has consented to the processing of their personal data for one or more purposes.

3. Duration of retention of personal data - remarketing promotion for 31 days, user identification on the website for 1 year.

Processing of Personal Data for the Purpose of Cookies Processing

For the processing of personal data for the purpose of cookies processing, the general information on the processing of personal data mentioned above applies, as well as:

1. Purposes of processing personal data: for example, providing services, personalizing advertisements, traffic analysis, adwords, google analytics, heureka.

Cookies are small amounts of data that servers send to the browser. The browser stores them on the user's computer. With each subsequent visit to the site, the browser sends this data back to the server.

2. Legal basis for the processing of personal data: Article 6 (1) (a) GDPR - the data subject has consented to the processing of their personal data for one or more specific purposes.

3. Duration of retention of personal data - Cookies used on our site can be divided in terms of their duration into two basic types. Short-term "Session cookies," which are only temporary and remain stored in the browser only until the browser is closed, and long-term "Persistent cookies," which remain stored on your device for a longer time or until you manually delete them, with the duration of cookies remaining on your device depending on the settings of the cookie itself and your browser settings.

4. Automated individual decision-making including profiling (Article 22 GDPR, Section 7.9 of the organizational directive)

The data subject has the right not to be subject to a decision based solely on automated processing, including profiling, which has legal effects concerning them or similarly significantly affects them.

Organizational directive ...